The AE with the smarts of your whole agency
AI that creates everything you need for earned media: media lists, pitches, briefing docs, interview transcripts, coverage logs and more. With your entire agency's expertise built into each thing.
Know the right media
"Anyone have a recent ___ list?"
PRover builds lists in minutes, not hours. Any format: newsletter, YouTube, podcast, broadcast, etc. National, trade or local. Even niche trade verticals and small local markets.
"Are all the contacts in this list up-to-date?"
Upload a list. PRover checks and updates each row.
"Who am I missing?"
PRover has a live database of media contacts. Constantly maintained and expanded. PRover combines the database with real-time search to keep your lists high-quality.
Store media intel
"Anyone work with ___ recently? What do they like? Can you make an intro?"
Store intel: anything a team member learns about the contact, shared with the whole agency. Track interactions: interviews, coverage of clients, pitches sent to the contact by anyone in the agency, etc.
"We're pitching the same people across multiple accounts. How do we stay organized?"
Upload multiple lists, and PRover automatically finds the overlap and combines notes you have on each contact. As people across accounts store more intel and interactions, PRover keeps it all in one place.
Pitch media
"How do we personalize all these pitches?"
PRover batch-writes emails in minutes. Each pitch is personalized based on each contact's published body of work, plus all the intel you have on them. One click to open each pitch as an email draft, ready for you to edit and send.
"Has everyone gotten their pitches out? Follow-ups? How many bites/rejections did we get?"
Assign owners to contacts. Each owner can indicate when they've pitched/followed up, record any feedback/responses, etc. See the numbers for each campaign/pitch's performance at a glance.
Manage media interviews
"How do we write better briefing docs?"
Just like with pitches, PRover batch-writes bdocs in minutes. Each bdoc is personalized and includes: all the intel you have on the contact, how to connect the brand's key messages to their coverage, notes from previous interviews the spox has done, etc.
"What do we need to remember from that interview?"
Record and transcribe any interview with PRover. Notes from the interview feed into all future bdocs created for that media contact and all bdocs created for that spox.
Track media wins
"I need metrics for this quarter/year's report!"
See the numbers for each time period at a glance: how many interviews, placements, etc. you secured.
Ready to get off spreadsheets and time-consuming manual work?
Join PR teams using PRover today.
Get in touch
Have questions? We'd love to hear from you.
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